PSFK Conference San Francisco: A morning of trends + inspiration

Sunday, July 20th, 2008

photo by Sami Niemelä
In addition to SWAT Summit, I had the pleasure of attending one of PSFK’s conferences in San Francisco this past week. PSFK is known for trend insights and bringing together unique and intelligent people from a variety of disciplines.
After a brief introduction by PSFK founder Piers Fawkes, Ed Cotton (BSSP) talked about [...]

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SWAT Summit: Advertising in social networks

Saturday, July 19th, 2008

The first ever SWAT Summit kicked off this last week in San Francisco. The aim of the conference was to help advertisers effectively enter and work with social networks.
Due to unfortunate scheduling, I was only able to make it for the last half of the one-day event (earlier in the day I was attending PSFK’s [...]

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CupcakeCamp comes to San Francisco this Sunday!

Monday, May 26th, 2008

(artwork by Cindy Li)
The first ever CupcakeCamp (inspired by BarCamp and the constant cupcake gatherings in New York) is coming to San Francisco this Sunday! CupcakeCamp was created by Cindy Li, Lynn, Marianne Masculino and myself with support from the cupcake-loving community.
To RSVP to CupcakeCamp, go here. We also have a wiki here.
Cupcakes Take The [...]

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Covert Operation

Wednesday, April 2nd, 2008

I’ve been digging through a lot of my old work this past week and stumbled across a pitch that was a lot of fun to execute. In 2005/2006, my former agency VML received a RFP from Ubisoft to create buzz for their upcoming release of Splinter Cell 4. I had directed a very large brainstorming [...]

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