Posted on Apr 2, 2008


I’ve been digging through a lot of my old work this past week and stumbled across a pitch that was a lot of fun to execute. In 2005/2006, my former agency VML received a RFP from Ubisoft to create buzz for their upcoming release of Splinter Cell 4. I had directed a very large brainstorming session for creating various concepts for the pitch. With an incredibly creative and talented team, we came up with some awesomely insane guerrilla ideas to pitch, but we wanted to somehow prove to Ubisoft that we were able to not only create these ideas, but to actually execute them as well. My favorite projects have always been the ones that I’ve been involved with from creation to execution, and part of the reason I really enjoyed working at VML for so long was to be able to do random things like this.

The night before the pitch, Adam Kellogg, Aaron Weidner, and myself flew in to San Francisco and acquired a generator, a $60k projector, and a minivan. The result is this video. Adam edited the video overnight and we presented it the next morning in the pitch (note: this was never meant to be a viral video). At the end of the video, we turned to Ubisoft and said “now, imagine if that was the NSA building” – their jaws dropped. Needless to say, most of our ideas required a budget for bail.

4 Comments

  1. UpComingCamera.Info » Blog Archive » Covert Operation
    April 2, 2008

    […] former agency VML received a RFP from Ubisoft to create buzz for their upcoming release of … MORE >>Creadit By weight […]

  2. james
    April 2, 2008

    was it really…a viral video???

  3. Ariel Waldman
    April 2, 2008

    @James no, it wasn’t a viral video – hence I prefaced it by saying this wasn’t intended to be more than a video for a pitch.

  4. Amy Worley
    April 2, 2008

    I remember seeing this at the VML agency morning meeting. Brings back memories. Very fun stuff!